From single-color to full-color, from outdoor to indoor, combing the development history of LED display industry, we can find that substitution is always the main line of the industry development.
LED screen replacement
We can divide the display products into two types.
The first type is the upgrading of the LED display industry's own products. For example, the industry's early full-color LED displays the substitution of civilian and single-color products, and the replacement of high-density products for low-density products.
The second type is the replacement of LED display screens with competing products in other industries, such as neon signs, inkjet advertisements, advertising light boxes and other outdoor information display media, as well as LCD display screens, DLP rear projection and other indoor display devices. It can be seen that with the efforts of the whole industry chain, the market boundary of LED display screens has been continuously broken down, the application range has become wider and wider, and the market space has been greatly improved.
LED small distance grab food DLP, LCD market
The appearance of small-pitch LED display screens and LED advertising machines has brought a heavy blow to the DLP and LCD market. Compared with traditional LED display screens, LED advertising screens have a small area, low unit prices, and a wide range of applications, which are favorable for enterprises to increase their shipments. From the perspective of customers, LED advertising machines provide advertising operators with display devices that are superior to LCD screens in the small and medium screen market. Compared with indoor large screens, LED small-pitch displays have great competitiveness and profitability, which can effectively improve the profitability of enterprises. For end customers, the emergence of LED small-pitch displays has broken the DLP's high-end indoor display market, providing new options for traditional conferences, conductors and other users. It can be said that these two products broaden the use of LED display.
LED screen upgrade right way
Compared to replacing the business opportunities brought about by display devices in other industries, the market space created by the upgrading of LED display products will be more imaginative. The upgrading of LED display itself can be divided into two aspects:
First of all, the original product has reached the replacement of the service life. It is understood that, due to the impact of LED light, LED display life is generally about five years. The past five years, it can be said that China's LED display is the golden five years, LED display in the advertising, the stage, sports venues and other fields have been greatly popularized. Therefore, in the next few years, there will be a large number of LED displays that need to be replaced before they reach their end of life. This will undoubtedly bring huge economic benefits to the company.
Second, new technology products replace traditional products. Since its development, there are two trends in the industry worthy of business attention.
First: The trend of full-color LED displays replacing single and double colors. Before the full-color LED display due to high prices, use as simple as single-color, simple, late factory maintenance costs are relatively large, did not really shake single and double color in the door-to-door screen market status. Nowadays, with the advancement of technology and cost reduction, the door screen market, which is the last line of defense against single-color products, will soon be cracked by full-color LED displays.
Second: The trend of high-density LED displays to replace low-density products. With the advancement of upstream chip and packaging technology, taking outdoor LED display as an example, before the industry's mainstream products P10, P8 outdoor full-color LED display, now P4, P3 outdoor LED display has become a new love, increased high-definition LED display The competitiveness of the screen in the outdoor market.