Referring to the "sharing economy", what lingers in most people's minds may be sharing bicycles, sharing charging treasures, sharing umbrellas and other conveniences. Under the influence of the "smart + interconnected" thinking background, "sharing economy" is no longer a strange word, and more and more people are enjoying the various benefits it brings. This is a disruptive, new business model. More data shows that in 2014 the global shared economy market reached 15 billion US dollars. It is estimated that by 2025, this figure will reach 335 billion US dollars, with an average compound annual growth rate of 36%. The sharing economy is infiltrating all walks of life. It is quietly changing people’s production activities and lifestyles. However, the "sharing economy" has infiltrated into the field of LED display several years ago. However, due to factors such as unreasonable advertisement sharing system, long revenue cycle, and immature operation mode, the plan has failed.
The concept of sharing has long "begins to sprout" LED display participation is not high
In fact, the concept of sharing has long existed. The essence of the sharing economy is to integrate offline idle goods or service providers to allow them to provide products or services at a lower price. In short, it is to share your idle resources with others, through a platform, to increase the utilization of resources to create value, and to get the economic model of return, such as Airbnb and Uber are the most typical cases. Today, the rapid development of the information society also makes LED display applications in various fields with broad prospects. Different categories and different performance LED displays have been continuously developed to meet the needs of different industries. The LED display has been scattered all over the streets, and the LED screen is an important stage product for the digital transformation of the outdoor advertising industry. Reducing or eliminating the vacancy rate of outdoor advertising screens is already an urgent task. Manufacturing industry and media industry are positively related. There are screen-media companies that have idle periods in the current period, as well as the screen manufacturers' future capacity idle. In addition, it must be mentioned that the large-scale distribution of LED screens in the prosperous commercial areas and golden roads is also a major problem that has led to the LED screens not being used reasonably and effectively.
At the same time, the most common in daily life is the number of shops, supermarket entrances, halls, and shelves. It is an effective way for merchants to guide the customers' media and information dissemination window, such as launching shopping guide reminders, supply and demand information, price quotes, promotional discounts, new product introductions, business recommendation, and customer greetings. The LED display system for information services and product categories will be even more abundant, and there will be breakthroughs in potential market demands and application areas. The demand for display of comprehensive service information such as public transportation, parking lots, restaurants, and hospitals will increase. more. Because of the continuous development of the LED display industry, simple and convenient LED screens will become the final choice for the screen owners.
In fact, with mono- and bi-color LED display screens as an example, more and more businesses favor this type of small and medium-sized advertising screen. They are everywhere in the streets and are always diligent and rolling. They only attract more attention and attention. But looking ahead, the content is simple, rigid and highly similar, and there is nothing new. Even some businesses began to think that installing LED displays is not very useful. The choice to abandon the investment in LED display, and did not make good use of this marketing tool, can not help but feel a little sigh. This is due to the inconvenience caused by the change of the content of the screen owners and the delay in updating. By modifying the program on the computer, you can't get rid of the limitations of time and space, and it is even more difficult to interact with the customer through the program.
"Share economy" trend of the day LED display will deliver advertising profits
It seems that the LED display industry's shared economy has come late. Although, under the tide of the smart economy, there have been many "creative games" and "fresh ideas" emerging in the industry, there has never been a practical application in practical life and production. Needless to say, the trend will eventually come. The intelligentization of LED displays will also be the mainstream trend of the industry. Display manufacturers can share LED displays and get rewards through profit sharing of advertising fees. Participants can get more fair opportunities because of the openness of project design information. "Smart + Internet" can help demand release and get more rational choices. Undoubtedly, this will inject new energy into LED display industry's development in the new field.
Everything can be used to truly reflect the value of a commodity. Under the sharing economy model, for the supply side, it is possible to obtain a certain amount of money by transferring the right to use the goods or providing services within a certain period of time; that is, the LED display business rents the scrolling content on the display screen. In order to achieve the full and effective use of LED display. And, through sharing the content to achieve the publicity effect of advertising communication, profit revenue has been obtained from the dissemination effect; for the demand side, instead of directly owning the ownership of the goods, the goods are used through sharing, lending, and borrowing. As an advertising demand provider, it is not necessary to buy a piece of display screen to play advertisements. On the one hand, the cost is relatively high, which can achieve the purpose of saving its own cost; on the other hand, it can achieve the effect of propaganda and communication. It is an ideal choice for "two birds with one arrow". Try to open business information in a platform-sharing manner and provide a free trial in the early stage to obtain rewards later.
This attempt will enable rapid adoption of enterprise products of different forms and sizes, making cross-border integration and industry restructuring possible. Similarly, if small and medium-sized advertising screens can achieve the integration of multiple regional advertising, through the joint development of sharing economic platform, it can also greatly improve resource utilization. As a result, social resources have also been used most effectively, and both partners have also achieved the ideal in the same economic activity. This is why they are the best of both worlds. From another level, it can also make the use of the display more broad, but also increase the playability of LED display. Just think: When the merchants are willing to share their own display for other people to use, today's LED display will be boring it?
Therefore, the essence of the shared economy concept is mutual assistance and mutual benefit. Rationally allocate idle resources and make maximum use of them. Under the premise of helping each other, obtaining profits will also be the inevitable trend of economic development in the future. The use of intelligent mode in the LED display industry is no longer a fresh attempt. The transition from "manufacturing" to "intellectualism" will not only bring about tremendous opportunities for development but also indicate the future direction of industrial development for emerging manufacturing industries including the LED industry. The rapid development of the Internet information era, LED display industry contains unlimited business opportunities and potential, "sharing economy" in the LED display field of high-speed development and widespread application will also be inevitable.